Building the Missing Infrastructure That Makes Careers Compound
The workforce was never given the infrastructure to grow after getting hired. RISEUP is building it. A longitudinal career operating system addressing a $30B+ market with no dominant incumbent.
RISEUP Wefunder Pitch · Full Video
Why RISEUP Is a Compelling Opportunity
Built for after you're hired
We focus on growth once you're in. Promotions, performance, real progress.
$30B+ Market
A large, underserved space with no clear leader.
Proven approach
Built on 20 years of coaching 1,500+ professionals.
Designed for results
Structure, accountability, and measurable outcomes.
Investor Memos and Strategic Partners
Read why strategic partners invested in RISEUP, then review conviction quotes and active execution partners.
Product 10X
Venture Studio · Lead Investor
“Product10x is backing RISEUP because it aligns with our thesis of building enduring companies at the intersection of human expertise and applied AI. As a venture studio, we partner with founders who are solving real problems with defensible execution, not trend-driven narratives. RISEUP stands out through its grounded coaching frameworks, clear product thinking, and a thoughtful AI-augmented approach that scales human judgment rather than replacing it.”
Kodeful LLC
Strategic Partner · Platform Build
“Kodeful is committing to an investment in RISEUP through an accelerated platform-build partnership, driven by the conviction that the most robust companies are built through aligned execution, not solely through capital investment. Rather than assuming the role of passive investors, we are making a technical investment of $65,000 to develop RISEUP's core platform, in exchange for equity and a revenue share. This framework ensures our interests are directly aligned with long-term outcomes.”
Product 10X
Venture Studio
Jabulani Consulting LLC
Strategic Consulting
Kodeful LLC
Platform Build Partner
A $30B+ Market Hidden in Plain Sight
LinkedIn solves job search. BetterUp solves C-suite coaching. No one is solving the career growth moment that happens between getting hired and becoming a senior leader. This is the phase where tens of millions of professionals are left entirely on their own.
Job search, hiring, and recruitment. The front door to the workforce.
Tens of millions of professionals navigating career growth after the hire, alone.
Executive coaching for senior leadership. The far end of the career spectrum.
Three Premises Behind the Bet
The core conditions that made RISEUP necessary are structural, not temporary.
Premise One
The employer-as-custodian model has ended
The old model expected employers to guide development over decades. That structure has weakened, and professionals now self-manage critical career decisions.
Premise Two
Career guidance has shifted enterprise to consumer
Career support is no longer only a corporate benefit. Individuals now actively seek direct guidance, systems, and tools they control.
Premise Three
Subscription economy has trained buyer behavior
Professionals are comfortable paying recurring fees for outcomes and convenience. Career infrastructure now fits existing purchasing behavior.
Supporting evidence under Premise One
1. Output is easier to produce
2. Effort is harder to measure
3. Roles shift faster
4. Career paths are less defined
That's where RISEUP fits. The platform gives professionals the infrastructure to navigate their careers with clarity, strategy, and support in the moments that matter most.
A Software Platform With a Coaching Layer
Six interconnected tools that work together as career infrastructure. Every interaction deepens the user's personal context inside the platform.
Career Diagnostics
Structured assessments that surface where professionals are stuck and what to prioritize next.
Guided Programs
Step-by-step frameworks for each stage, from Launch to Dividend Stage.
Positioning & Interview Tools
AI-assisted tools to rebuild personal brand, resume, and interview confidence.
Reflection & Journaling
Structured prompts that convert daily work experience into longitudinal career insight.
Coaching Layer
1:1 and group coaching sessions integrated directly into the platform workflow.
Peer Groups
Curated accountability groups connecting professionals at the same career stage.
Launch, Foundation, and Dividend Stage
Year -4 to Year +2
Launch Stage
Professionals establish foundational habits, identity, and decision quality that compound over time.
Year +2 to Year +10
Foundation Stage
Professionals scale influence, expand scope, and build repeatable systems for performance and promotion.
Year +10 onward
Dividend Stage
Professionals convert accumulated credibility, relationships, and judgment into asymmetric long-term returns.
Real Signal. Real Foundation.
Early adopters shaping the product
Professionals coached over time
Published books behind the methodology
In-depth user interviews informing the roadmap
This is not starting from scratch. The foundation is already in place.
Capital Committed
Raised on Wefunder
Investors
Kodeful technical commitment
Total committed
Subscription-Led, Compounding Revenue
Revenue Tiers
Recurring individual memberships providing access to tools, programs, and community. Predictable MRR baseline.
1:1 and group coaching sessions layered on top of subscription. Higher revenue per user with stronger retention.
Premium AI-powered features (resume builder, interview simulator, LinkedIn optimizer) sold as upgrades or bundles.
Corporate packages for companies investing in post-hiring career development for their workforce.
Revenue Projections
Users
1,824 paying users
Revenue
$171K
Stage
Platform launch · paid MVP cohort · India and US bands seeded
Users
17,285 paying users
Revenue
$1.88M
Stage
International scale · coaching layer · B2B expansion
| Year | Users | Revenue | Stage |
|---|---|---|---|
| FY2026 | 1,824 paying users | $171K | Platform launch · paid MVP cohort · India and US bands seeded |
| FY2029 | 17,285 paying users | $1.88M | International scale · coaching layer · B2B expansion |
Forward-looking projections are not guaranteed. These figures represent directional modeling based on current assumptions.
A Disciplined, Revenue-First Strategy
Monetize the MVP
Convert early adopters to paid subscribers. Establish product-market fit with repeatable onboarding and retention loops.
Embedded AI Integration
Layer AI tools into existing workflows. Resume builder, interview simulator, and career diagnostics powered by longitudinal user data.
Proprietary Platform
Launch a purpose-built platform replacing third-party tools. Full ownership of the career data layer and user experience.
Scale and Enterprise
Open B2B channel for corporate career development. Expand internationally and pursue strategic partnerships.
Monetize the MVP
Convert early adopters to paid subscribers. Establish product-market fit with repeatable onboarding and retention loops.
Embedded AI Integration
Layer AI tools into existing workflows. Resume builder, interview simulator, and career diagnostics powered by longitudinal user data.
Proprietary Platform
Launch a purpose-built platform replacing third-party tools. Full ownership of the career data layer and user experience.
Scale and Enterprise
Open B2B channel for corporate career development. Expand internationally and pursue strategic partnerships.
RISEUP Becomes More Valuable Over Time
The Moat: Why This Cannot Be Replicated
Most platforms are defensible because they are expensive to build. RISEUP is defensible because it gets harder to compete with the longer it runs.
Community deepens data. Data sharpens coaching. Coaching validates the frameworks. The frameworks strengthen the community.
Layer 1
Community
Relationships and accountability through small peer groups create stickiness that grows stronger over time. Not replicable by AI alone.
Layer 2
Longitudinal AI Context
The platform learns how each user thinks, works, and decides. This non-transferable career history becomes increasingly valuable with every session.
Layer 3
Proven Frameworks Built In
Real methodologies from 20+ years of coaching are embedded in the product, not generic advice that any LLM can replicate.
Layer 4
Human Support Built In
Coaching and peer support are architected as core system features, not bolt-on add-ons. The human layer is the product.
Practitioners. Not Theorists.
The knowledge scales. The outcomes do not depend on any single individual.
Core Leadership
Dr. Deepak Bhootra
Founder & CEO
Founder of RISEUP with 30 years of Fortune 100 leadership experience across four countries. ICF-certified coach and doctoral researcher focused on career growth, job satisfaction, and organizational commitment.
Dennis Zebregs
Founding Engineer
Founding engineer with deep full-stack and cloud expertise across enterprise-grade platforms. Built secure multi-cloud infrastructure and production APIs to support reliable, scalable product delivery.
How RISEUP Reaches Its Buyer
Five connected layers convert attention into trust, and trust into paid participation.
Layer 1
NowMedia TV
Launched March 18, 2026. Mass-reach narrative channel.
Layer 2
Four-book IP library
Published frameworks that convert trust into activation.
Layer 3
Podcast
Recurring thought leadership and audience retention loop.
Layer 4
Career Lab
High-intent conversion engine for guided execution.
Layer 5
Community and affiliate
Compounding referrals through peer and partner distribution.
$500K Raise Target. Capital Deployed with Precision
Product & AI Development
35%Core feature build-out, UX improvements, and AI tool integration across the member platform.
Marketing, Affiliate Program & Distribution
20%Targeted acquisition campaigns, content marketing, affiliate partnerships, and community growth.
Payroll
20%Covering the core team during the capital deployment period.
Coaching Infrastructure
10%Onboarding and tools for coaches, session scheduling systems, and quality assurance frameworks.
Administrative
7.9%Wefunder platform fee and general administrative overhead.
Compliance & Analytics
4.1%Legal, financial compliance, product analytics infrastructure, and operational systems.
Scholar Programs
3%Funded access for underserved professionals, tied directly to investor contribution tiers.
Your Investment Funds Access for Underserved Professionals
Full Product Walkthrough and Investor Q&A
Full-length session for investors who want full context. Video loading is intentionally deferred until interaction.
Questions We Get Asked
RISEUP is building the infrastructure that the workforce was never given.
The gap between getting hired and building a meaningful career is real, structural, and largely unaddressed. We're closing it. With proven frameworks, a compounding data layer, and a community built for accountability. This is the moment to be part of it.