Building the Missing Infrastructure That Makes Careers Compound
The workforce was never given the infrastructure to grow after getting hired. RISEUP is building it — a longitudinal career operating system addressing a $30B+ market with no dominant incumbent.
RISEUP Wefunder Pitch · Full Video
Why RISEUP Is a Compelling Opportunity
Built for after you're hired
We focus on growth once you're in. Promotions, performance, real progress.
$30B+ Market
A large, underserved space with no clear leader.
Proven approach
Built on 20 years of coaching 1,500+ professionals.
Designed for results
Structure, accountability, and measurable outcomes.
Partner Investment Memos
Read why strategic partners invested in RISEUP and how they evaluate the execution opportunity.
A $30B+ Market Hidden in Plain Sight
LinkedIn solves job search. BetterUp solves C-suite coaching. No one is solving the career growth moment that happens between getting hired and becoming a senior leader — the phase where tens of millions of professionals are left entirely on their own.
Job search, hiring, and recruitment — the front door to the workforce.
Tens of millions of professionals navigating career growth after the hire — alone.
Executive coaching for senior leadership — the far end of the career spectrum.
AI Changed the Rules. The Career Infrastructure Didn't.
AI has made four fundamental career dynamics more acute — and existing career tools haven't caught up.
Output is easier to produce
→ Judgment, communication, and relationships matter more
Effort is harder to measure
→ Visibility and strategic positioning matter more
Roles are shifting faster
→ Adaptability and career architecture matter more
Career paths are less defined
→ Intentional direction and self-leadership matter more
That's where RISEUP fits. The platform gives professionals the infrastructure to navigate their careers with clarity, strategy, and support in the moments that matter most.
A Software Platform With a Coaching Layer
Six interconnected tools that work together as career infrastructure. Every interaction deepens the user's personal context inside the platform.
Career Diagnostics
Structured assessments that surface where professionals are stuck and what to prioritise next.
Guided Programs
Step-by-step frameworks for each growth phase — from early career to leadership.
Positioning & Interview Tools
AI-assisted tools to rebuild personal brand, resume, and interview confidence.
Reflection & Journaling
Structured prompts that convert daily work experience into longitudinal career insight.
Coaching Layer
1:1 and group coaching sessions integrated directly into the platform workflow.
Peer Groups
Curated accountability groups connecting professionals at the same career stage.
Every Career Diagnostic, AI tool interaction, voice journal entry, and coaching session is stored in structured vector memory — building a longitudinal career profile unique to each user. This compounding context is not transferable to any other platform. The longer a professional uses RISEUP, the more irreplaceable it becomes.
Real Signal. Real Foundation.
Early adopters shaping the product
Professionals coached over time
Published books behind the methodology
In-depth user interviews informing the roadmap
This is not starting from scratch. The foundation is already in place.
Subscription-Led, Compounding Revenue
Revenue Tiers
Recurring individual memberships providing access to tools, programs, and community. Predictable MRR baseline.
1:1 and group coaching sessions layered on top of subscription — higher revenue per user with stronger retention.
Premium AI-powered features (resume builder, interview simulator, LinkedIn optimizer) sold as upgrades or bundles.
Corporate packages for companies investing in post-hiring career development for their workforce.
Revenue Projections
Users
1,050
Revenue
$211K
Stage
Subscriptions + coaching add-ons
Users
2,625–3,500
Revenue
$558K–$750K
Stage
Content, community, coaching scale
Users
6,400–10,000
Revenue
$1.61M–$2.2M
Stage
Partnerships and B2B contracts
Users
12,250–20,000
Revenue
$3.36M–$4.9M
Stage
Enterprise licensing + platform scale
| Year | Users | Revenue | Stage |
|---|---|---|---|
| 2026 | 1,050 | $211K | Subscriptions + coaching add-ons |
| 2027 | 2,625–3,500 | $558K–$750K | Content, community, coaching scale |
| 2028 | 6,400–10,000 | $1.61M–$2.2M | Partnerships and B2B contracts |
| 2029 | 12,250–20,000 | $3.36M–$4.9M | Enterprise licensing + platform scale |
Forward-looking projections are not guaranteed and are subject to change based on market conditions, execution, and capital deployment.
A Disciplined, Revenue-First Strategy
Monetise the MVP
Convert early adopters to paid subscribers. Establish product-market fit with repeatable onboarding and retention loops.
Embedded AI Integration
Layer AI tools into existing workflows — resume builder, interview simulator, and career diagnostics powered by longitudinal user data.
Proprietary Platform
Launch a purpose-built platform replacing third-party tools. Full ownership of the career data layer and user experience.
Scale and Enterprise
Open B2B channel for corporate career development. Expand internationally and pursue strategic partnerships.
Monetise the MVP
Convert early adopters to paid subscribers. Establish product-market fit with repeatable onboarding and retention loops.
Embedded AI Integration
Layer AI tools into existing workflows — resume builder, interview simulator, and career diagnostics powered by longitudinal user data.
Proprietary Platform
Launch a purpose-built platform replacing third-party tools. Full ownership of the career data layer and user experience.
Scale and Enterprise
Open B2B channel for corporate career development. Expand internationally and pursue strategic partnerships.
RISEUP Becomes More Valuable Over Time
Community
Relationships and accountability through small peer groups create stickiness that grows stronger over time — not replicable by AI alone.
User Context Builds Over Time
The platform learns how each user thinks, works, and decides. This non-transferable career history becomes increasingly valuable with every session.
Proven Frameworks Built In
Real methodologies from 20+ years of coaching are embedded in the product — not generic advice that any LLM can replicate.
Human Support Built In
Coaching and peer support are architected as core system features, not bolt-on add-ons. The human layer is the product.
Backed by Builders Who Bet on Aligned Execution
Product 10X
Venture Studio · Lead Investor
Product10x, a venture studio that has helped multiple startups move from idea to market with disciplined product and go-to-market execution. Suresh Madhuvarsu is a co-founder with a track record of growth.
“Product10x is backing RISEUP because it aligns with our thesis of building enduring companies at the intersection of human expertise and applied AI. As a venture studio, we partner with founders who are solving real problems with defensible execution, not trend-driven narratives. RISEUP stands out through its grounded coaching frameworks, clear product thinking, and a thoughtful AI-augmented approach that scales human judgment rather than replacing it.”
Kodeful LLC
Strategic Partner · Platform Build
Kodeful LLC is a product-focused software studio that builds and scales SaaS platforms through long-term partnerships. Acting as a product partner, not an agency, it combines engineering, AI systems, and modular architecture to drive scalable execution.
“Kodeful is committing to an investment in RISEUP through an accelerated platform-build partnership, driven by the conviction that the most robust companies are built through aligned execution, not solely through capital investment. Rather than assuming the role of passive investors, we are making a technical investment of $65,000 to develop RISEUP's core platform, in exchange for equity and a revenue share. This framework ensures our interests are directly aligned with long-term outcomes.”
Execution Partners Supporting the Build
Strategic partners aligned to product, consulting, and platform execution.
Product 10X
Venture Studio
Active
Jabulani Consulting LLC
Strategic Consulting
Active
Kodeful LLC
Platform Build Partner
ActivePractitioners. Not Theorists.
The knowledge scales. The outcomes do not depend on any single individual.
Core Leadership
Dr. Deepak Bhootra
Founder & CEO
Ex-Fortune 50 executive and Amazon best-selling author. Provides high-touch leadership guidance and values enforcement.
Dennis Zebregs
Founding Engineer
Full-stack cloud engineer and tech expert for various enterprise-grade companies. Built secure multi-cloud platforms and APIs.
Capital Deployed with Precision
Product & AI Development
35%Core feature build-out, UX improvements, and AI tool integration across the member platform.
Marketing, Affiliate Program & Distribution
20%Targeted acquisition campaigns, content marketing, affiliate partnerships, and community growth.
Payroll
20%Covering the core team during the capital deployment period.
Coaching Infrastructure
10%Onboarding and tools for coaches, session scheduling systems, and quality assurance frameworks.
Administrative
7.9%Wefunder platform fee and general administrative overhead.
Compliance & Analytics
4.1%Legal, financial compliance, product analytics infrastructure, and operational systems.
Scholar Programs
3%Funded access for underserved professionals — tied directly to investor contribution tiers.
Your Investment Funds Access for Underserved Professionals
Questions We Get Asked
RISEUP is building the infrastructure that the workforce was never given.
The gap between getting hired and building a meaningful career is real, structural, and largely unaddressed. We're closing it — with proven frameworks, a compounding data layer, and a community built for accountability. This is the moment to be part of it.